Launch marketing








Our Services

Sales Knowledge and Support

Wal-Mart and Sam’s Club Sales Calls
• Based on Buyer requirements
• Minimum quarterly sales reviews
• As needed for exceptions (i.e. new items, events, etc…)

Marketing/merchandising strategies
• Devise, implement, and track
Utilization of category management processes to support/show integrity in decision making process

Planogram, modular creation, and recommendations
• Item additions/deletions
Competitive analysis: identify areas to capitalize on
• Utilize category expertise


Analytical Support through Retail Link

Retail Link expertise
• POS reporting– Scorecards, Decision support, Category management, SWAS, etc…– SOTC – traiting, clustering model
• Sustainability reporting• Supply chain reporting– CPFR, Detailed replenishment analysis, DSS reports, SWAS, etc…
• Item set up and maintenance• Supplier agreement maintenance• PO tracking

Relationship Growth

Experience
• 17 plus years working inside Wal-Mart– Buyer Experience– Replenishment/Supply Chain Experience
• Know Key individuals at ALL levels within Wal-Mart and Sam’s Club

Consulting

Experience
• 25 years of retail experience, business relationships, and unique knowledge working with the many departments at Wal-Mart and Sam’s Club.  Incorporating our expertise with Wal-Marts proprietary Retail Link system allows us to implement our sales and marketing strategies at the correct times.


Marketing Strategy

Merchandising Strategy
• Wal-Mart Merchandising Department’s Expectations• Category and Business Leadership Model– Supplier Overview: cover all sales, profit, and supply chain results
– Consumer Insights: market trends, consumer data
– Competitive Assessment: assortment, pricing, promotions, opportunities, strengths, weaknesses
– Strategic plans: addresses sales, inventory, profit, in-stock, product flow, etc… opportunities
– Modular Analysis: observations/recommendations
– Promotions: strategy, analysis, outcome
– Item Analysis: forecasting, sales results, new items


Product Development

Replenishment Support
• Replenishment Processes• In depth knowledge of WM’s Inforem replenishment system– Forecasting, Seasonality, Lead-time
Active communication with Wal-Mart/Sam’s Club Replenishment

Supply channel utilized
• WM DC, Assembly, DSD• Dry, perishable, specialty
Supply channel advancements
• WM DC Remix• RFID tagging
RFID implementation



Logistical Support

Costa Mesa, CA Warehouse (dry only) – 50,000 sq. ft.
• Container unloading
• Order processing
• Shipping
• Shipping document generation
– VICS standard compliant
• Storage
• Co-packing
• Shrink wrap
• Break pack